Creating Customer Value
Product Code: PB029 Time: 14 Minute(s)

Summary:

Value can mean different things to different people. In order to create value for your customers, you need to define what value means in the context of providing outstanding service. During this program, you'll learn how to increase value by changing three aspects of the value equation, the benefits, costs and price. You'll learn how to set service standards that support your business objectives.

Outline:

  • Introduction
  • Value = Benefits - Costs
  • Cost Element of the Value Equation
  • Reducing the Price
  • Detailed Level of Excellence
  • Setting Service Standards
  • Summary

Applicability:

Front Line Managers, Mid-Level Managers, Exec Level

Author(s):

Jacques Horovitz

Technical Requirements:

Any Pentium-class PC with 64MB Ram. Windows 95, 98, NT, ME, 2000, or XP. 90MB disk space required for the Mobile Learner. Internet Explorer 5.0 or higher required. 56K minimum connection speed. Windows Media Player. JavaScript must be enabled. Java permissions. Microsoft VM or Sun Java VM 1.4. Netscape and AOL browsers not supported.

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