Keeping Loyal Customers
Product Code: PB038 Time: 17 Minute(s)

Summary:

Sometimes, providing an exceptional product or service environment isn't enough to keep customers coming back. There are many reasons customers leave. You need to figure out why and implement effective ways of retaining them and building loyalty. During this program, you'll discover how to determine if it is worth keeping specific customers. You'll also learn about effective customer loyalty programs and the importance of customer relationship management. In addition, you'll learn about measuring customer loyalty.

Outline:

  • Introduction
  • Keeping Customers
  • Loyalty Building Schemes
  • Loyalty Building Schemes
  • Measuring Loyalty
  • Summary

Applicability:

Non-Managers, Front Line Managers, Mid-Level Managers

Author(s):

Jacques Horovitz

Technical Requirements:

Any Pentium-class PC with 64MB Ram. Windows 95, 98, NT, ME, 2000, or XP. 90MB disk space required for the Mobile Learner. Internet Explorer 5.0 or higher required. 56K minimum connection speed. Windows Media Player. JavaScript must be enabled. Java permissions. Microsoft VM or Sun Java VM 1.4. Netscape and AOL browsers not supported.

Copyright Information:

  • Copyright MindLeaders.com, Inc. 2000-2001 - All rights reserved.
  • Various trademarks held by their respective owners.

Terms of Use:

None

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