Knowing Your Web Customers
Product Code: PB039 Time: 18 Minute(s)

Summary:

Those who understand how and why their customers individually buy their products will win the battle for customers in the future. This course is about getting the right product at the right price in front of the right customer at the right time. During this program, you'll learn about the five different types of customer bonding. You'll also learn how recency, frequency and monetary value relate to profitability. In addition, you'll learn the rules for maintaining customer privacy.

Outline:

  • Introduction
  • Knowing Your Web Customer
  • March Toward the Customer
  • Customer Bonding
  • The Value of Customer Centricity
  • Getting to Know Your Customer
  • Getting to Know Your Customer
  • c
  • Summary

Applicability:

Non-Managers, Front Line Managers, Mid-Level Managers

Author(s):

Jim Sterne

Technical Requirements:

Any Pentium-class PC with 64MB Ram. Windows 95, 98, NT, ME, 2000, or XP. 90MB disk space required for the Mobile Learner. Internet Explorer 5.0 or higher required. 56K minimum connection speed. Windows Media Player. JavaScript must be enabled. Java permissions. Microsoft VM or Sun Java VM 1.4. Netscape and AOL browsers not supported.

Copyright Information:

  • Copyright MindLeaders.com, Inc. 2000-2001 - All rights reserved.
  • Various trademarks held by their respective owners.

Terms of Use:

None

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