Guerrilla Marketing
Product Code: PB128 Time: 21 Minute(s)

Summary:

Today, traditional marketing practices can be very expensive and complex. This course simplifies these complexities, eliminates the high costs and explains how companies can use marketing to generate profits from minimum investments. This program will help you define and understand guerrilla marketing practices. You'll also learn important guerrilla marketing secrets that will allow you to have a competitive advantage.

Outline:

  • Introduction
  • Guerrilla Marketing
  • What Is Guerrilla Marketing?
  • Intelligence Marketing
  • The Guerrilla Marketing Plan
  • Marketing Secrets
  • Summary

Applicability:

Non-Managers, Front Line Managers, Mid Level Managers

Author(s):

Jay Conrad Levinson

Technical Requirements:

Any Pentium-class PC with 64MB Ram. Windows 95, 98, NT, ME, 2000, or XP. 90MB disk space required for the Mobile Learner. Internet Explorer 5.0 or higher required. 56K minimum connection speed. Windows Media Player. JavaScript must be enabled. Java permissions. Microsoft VM or Sun Java VM 1.4. Netscape and AOL browsers not supported.

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