Guerrilla Trade Show Selling
Product Code: PB129 Time: 19 Minute(s)

Summary:

At a trade show, you only have a few seconds to pull in potential customers. During this program, you'll learn effective strategies on how you can increase your sales on the trade show floor. You'll also learn how to avoid the six deadly trade show selling sins, how to make first contact with customers, how to connect QUICK and how to close a sale using Guerrilla techniques.

Outline:

  • Essential Trade Show Selling Skills
  • Making First Contact
  • Ten Things That Drive Visitors Nuts
  • Tips on Making Contact
  • How to Connect QUICK
  • Wrapping Up and Moving On
  • Closing the Sale
  • Summary

Applicability:

Non-Managers, Front Line Managers, Mid Level Managers

Author(s):

Jay Conrad Levinson

Technical Requirements:

Any Pentium-class PC with 64MB Ram. Windows 95, 98, NT, ME, 2000, or XP. 90MB disk space required for the Mobile Learner. Internet Explorer 5.0 or higher required. 56K minimum connection speed. Windows Media Player. JavaScript must be enabled. Java permissions. Microsoft VM or Sun Java VM 1.4. Netscape and AOL browsers not supported.

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