Marketing Your Web Site (Interview)
Product Code: PB130 Time: 6 Minute(s)

Summary:

Winning Internet companies make first-time visitors repeat customers. Watch as Mohan Sawhney, Tribune Professor for Electronic Commerce and Technology at Kellogg Graduate School of Management, Northwestern University, offers tips on how to better market your Web site.

Outline:

  • Interview with Dr. Mohan Sawhney

Applicability:

Non-Managers, Front Line Managers, Mid Level Managers, Exec Level

Author(s):

Mohan Sawhney

Technical Requirements:

Any Pentium-class PC with 64MB Ram. Windows 95, 98, NT, ME, 2000, or XP. 90MB disk space required for the Mobile Learner. Internet Explorer 5.0 or higher required. 56K minimum connection speed. Windows Media Player. JavaScript must be enabled. Java permissions. Microsoft VM or Sun Java VM 1.4. Netscape and AOL browsers not supported.

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